Does Your Wedding Video Need to be in 4K?

You know, I tend to get this question a lot with tech people, not so much brides, grooms or couples getting married. While we offer a full 4K video experience, it does come with an added cost and today I want to explain video size and whether you need to stick with HDTV or upgrade to 4K video.

HDTV or 1080p

High definition televisions became all the rage in the early 2000’s when the FCC mandated that all television broadcast stations carry either a 720p or 1080p full high definition signal. Since that time, there have been a bunch of new tech jargon, frame rates, Blu-ray, streaming and 4K (known as UHD or Ultra High Definition).

One of the first common misconceptions about video is that a DVD is an HD quality video. It’s not. In fact, DVD became mainstream towards the end of the 1990’s when I was doing wedding films and it’s a regular or standard definition format. I want you to think the older, tube style TV’s sets, DVD is just a digital form of that, like a VHS.

I was offering DVD up until the end of 2015 as it was still as popular as it was in 2005. Blu-ray which made its way into homes in 2009 started to gain traction but video streaming became more of a household staple with Netflix and Hulu. By the way, Blu-ray IS an HD format.

Today in 2019, everything I produce is filmed in either 1080p or 4K. I don’t offer DVD any longer and I stopped offering Blu-ray in 2016 and went all YouTube or USB memory stick.

4K Video

In 2014, I replaced my aging video gear for all 4K DSLR systems, putting a cool $9,000 investment to work. That year, I did one wedding in 4K video.

In 2015, I did 3, out of 56 weddings in the ultra HD format.  You see where I’m going with this.

While 4K does provide a level of clarity beyond its slowly catching on the United States. The number of consumers that reported replacing an existing TV with a 4K/UHD TV grew from 23 percent in November 2017, to 28 percent in February 2018. Desire for a modern, high-quality TV in the living room has been a primary factor in the increase in demand for 4K/UHD, as nearly two-thirds (62 percent) of 4K/UHD replacement TVs purchased were installed in the living room.

With roughly 30% of American households with now having a 4K TV and 80% of households having an HDTV as of 2015, hiring me for a 1080p video sounds most reasonable.

Reasons for getting 4K rather than 1080p

The number one reason why you’d want to upgrade to 4K on a wedding video is wanting to have a much sharper, clearer and crisp video than 1080p.

·         You are a Tech Person

·         You have a 4K TV and watch content mainly 4K

·         You want better clarity for 4K TV sets

·         You want slightly better audio

Reasons for getting 1080p rather than 4K

·         Price factor, no additional cost

·         Still clear, not better than 4K but better than DVD

·         You don’t have a 4K TV set yet

I would say that about 5% of my clients are choosing Blu-ray in 2019 while the rest are perfectly happy with 1080p.

No matter what you choose, both formats are great and both are completely digital, so you’ll get the best out of each format when you watch your wedding video.

Finally, you can still watch your 1080p wedding on a 4K TV, it just won’t look as sharp as if you had it in 4K. 6K and 8K are already in Japan and I would expect to see television systems of that caliber to hit the US in the next few years and even then, people are still going to be perfectly happy with 1080p and 4K.

So there you have it friends, if you’re still not sure what format you should choose, drop me a message and just ask me. I’ll be happy to help you out!