Roanoke Valley Wedding Make Up Artist Things to Know

Jolina Goad, professional wedding-make-up artist.

Jolina Goad, professional wedding-make-up artist.

Wedding makeup artist are by far extremely important in the wedding industry. They help make a bride and her bridesmaids look amazing and feel amazing too, after all, this is the brides day, their wedding day! With that being said, I reached out to a couple of well seasoned and awesome ladies to work with here in our region. I wanted to get their insights as to what brides should look for when hiring a professional for their wedding and I wanted to hear it right from them since they do it every weekend.

First, Jolina Goad of Jolina Does Makeup is a long time professional in the wedding makeup industry and I've had the pleasure to work with her on many weddings in my wedding film career. Shes one of the best in the region and she truly knows her makeup products, trends styles and colors too. I asked her to provide me some great advice for brides looking to hire a makeup artist in the area.

"Finding the best makeup artist begins with asking the venue and or coordinator if the makeup services are to be done at the venue.

Some venues have a preference. Also, ask the photographer if they prefer an artist depending on the style of the client and the photographer.

The bride should look over the artists work AND reviews!" - Jolina Goad Wedding Makeup Artist

Have a Vision

Once you begin considering options for bridal beauty, gather any photos that speak to you from magazines, Pinterest,, and even screenshots of people you know. It’s okay to not know exactly what you want, but having some idea will help to guide the conversations and your trial.

I suggest discussing your vision for your makeup and the details of your wedding with the artist up front. From there, Whether you want a soft natural look, or a more dramatic look, your makeup artist ask many questions to understand the client's vision and to ensure that I create the look they have always dreamed of.

They do great work, fast.

Maybe you’re good at makeup, but add on all the pressures of your wedding morning (time passing by faster than it ever has, your bridesmaids and mother chatting at a mile a minute all around you, bags and bags of your stuff sprawled out everywhere, a million last-minute things on your to-do list) and you could face some serious adversity.

Professional makeup artists on the other hand?

They’re used to working under pressure and in hectic environments—in fact, that’s kind of their M.O. So you can sit down, get pretty, and get on with your big day, without second-guessing whether your cat eye will take a few tries to get right or your mascara will accidentally drag across your perfectly applied foundation and you’ll have to start all over. If all you hire your professional wedding makeup artist for is to economize your time and cut down on stress on your wedding morning, it’s worth the money—trust.

They don't take things personally.

You might have a super-talented friend or bridesmaid who offered to do your makeup, but think again before bringing them on for the task. The main difference between makeup-loving pals and professional wedding makeup artists whom you’re paying is exactly that: you’re paying the latter! So you can be picky to get the look you like, ask them to redo things over and over again, and not worry about hurting their feelings—things you might feel too polite to do with a friend you’re not compensating (which could result in a sub-par makeup look on the most photographed day of your life!).

Makeup artists use your wedding photos for their websites (to get more clients!) so they want a perfect look for you just as much as you do—you’re on the same team in wanting a top-notch finished product, no matter how much tweaking it takes.

They know what photographs well.

You’ve probably heard this one before, but it bears repeating—you really do need your makeup done differently if you want it to photograph well! And on a day when you will be photographed hundreds, maybe thousands, of times (seriously), it’s best to trust this rule of thumb to the professionals.

Because even if you think you’re loading on a ton of makeup, it’s probably not enough to appear in photos—this is why it always takes brides a moment to get used to their professional makeup looks when they have it done the first time. At first glance, it may seem overdone, but after it sets in and later on in photos, it looks just right. Experienced wedding makeup artists know the secret to photograph-ready faces.

They know what needs enhancing so it doesn’t disappear in pics (like eyes), and they know how to apply plenty of product without making you look clownish or highlighting fine lines and wrinkles. This is a skill that’s almost impossible to pull off by anyone but the pros, and even if you think you’ve got it figured out—you only get one set of wedding pics.