Why I charge what I do with my clients

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Having been a longtime wedding videographer in Roanoke has been fun, enjoyable and thrilling at the same time. Sometimes clients ask why I’m charging the rates that I do and they believe that I’m expensive for my services.

If you compare me to other Roanoke wedding videographers here in the area, you will find a mix of long timers like myself, some newbies and a few from outside the area that cover SWVA. Ill-regardless of whom you choose to capture your wedding day, having a wedding video will be one of the smartest things you can do as a couple. You might not see that now, but in a year, five years, ten or twenty years down the road, you will.

I could be charging much more for my services and I truly thought about raising them to what I would charge previously, but getting back into the business after a couple of years hiatus, it’s not about the money, well… it is, but thats not my focus.

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Truth be told, I’m actually one of the more affordable wedding videographers in the region. See, I no longer have a studio and do filming full-time. I don’t have employee’s any more and the overhead is much less now that I’m running my part-time business out of the house. Without all the overhead of a mortgage, triple the amount of gear, advertising, bridal shows and the like, I simply love filming and want to capture the day.

I decided to charge the rates that I do because of my experience but also the amount of weddings that I want to film yearly.

That magical number is 15 for me. Years ago, when I had Weddings in Roanoke full-time, I was filming in the 50-60 range each year. Running at that speed, with business clients during the week, can be very stressful and it becomes less enjoyable.

15 weddings and two TV commercials a year is all that I’m willing to do. I have a good full-time job at Roanoke College and I love it there, besides taking on 15 clients a year gives me plenty of time in-between to really get things right, challenge myself in new ways of doing video and thinking a little more out of the box.

I also want to reach more middle or the road brides and budget brides too. For years, I’ve been striving to reach that top tier and did for a while, doing less weddings at an expensive rate, that whole less for more mentality. In Roanoke especially, that is very hard to do with their being a much small top tier bride and groom than other areas of the state.

If I can provide a couple $2500 worth of wedding services of wedding services for $1400 and give them an amazing experience, I’m happy to do it. Again, for me, its about filming and doing a professional job at it than just about anything else.

While I do need the money to keep up with the wear and tear on the gear and a few other things, filming to me is fun again and I’m much more passionate about wedding video this time around. I have no plans to expand the business but to just enjoy about 10 more years of wedding video until I either sell the company or have someone come along and take it over.

I know that I can’t film forever, but I’m definitely going to enjoy what I do while I can. :)